Custom tyvek wristbands are a great fundraising tool for business or charities. A business looking for a publicity angle to get their name mentioned in the news and papers for free can gain thousands of dollars in free advertising and a public relations bonanza by using custom silicone wristbands and carefully crafted press releases.
The paper wristbands can be imprinted with any log or phrase, so for example, you could select heart health. The business owner can then contact a heart health organization to pledge a certain amount of money for every paper wristband that’s given away with a purchase, or available for purchase at the store or business. Once an agreement is reached, the press release is carefully crafted and sent to every media outlet within the community. The idea is to generate media attention that focuses on raising money for the charity, as opposed to selling the business’s product. The main effect for the business is to create public awareness. The goal then becomes to convert that exposure to productivity, in the form of sales or permission to communicate. People can visit the store, get a wristband with purchase, and a portion of the sale goes to support the charity. Or the business owner could give the wristband away in exchange for contact information, creating an avenue for future promotions, and pledge one dollar for every person who visits the store to sign up. The use of event wristbands for charity promotions is limited only by the imagination of the person in charge of the venture. This is a chance for real “out of the box” thinking that can generate huge returns for both the business and the charity.
Custom tyvek wristbands are inexpensive to produce, but can create thousands of dollars in free publicity and help support a good cause when used smartly by business owners.